Why You Should Work With a Boutique Real Estate Agency

 

 

With thousands of brokerages collectively employing millions of agents, the real estate industry is undoubtedly huge. If you’ve stumbled upon this blog, you may have already found yourself asking: What’s the benefit of working with a boutique firm over ‘big brand brokerages’ such as Rodeo Realty, Compass, or Douglas Elliman?

 

Before we reveal the answer, we’d like to share a little bit about our founder, Chana Gedy, and what persuaded her to establish her own boutique firm, Chana Gedy Real Estate.

 

 

Background

 

Chana Gedy’s career began in 2008 when she managed 25 buildings in downtown Manhattan and three additional properties in Washington Heights. For the first three years of her career, this opportunity gave her the chance to work firsthand with the property owners and learn the ins-and-outs of the business. After obtaining her Real Estate Salesperson license in 2011, Chana joined a firm specializing in leasing and sales based in the Union Square neighborhood. And just two years later, after her dear client introduced her to the owner of the Weinstein Realty Group, she began working for their hybrid firm specializing in leasing, sales, and property management.

 

In 2016, Chana moved to Los Angeles, California and began working for one of the biggest management companies based in the Sherman Oaks area. Her mission was to build the company’s single family homes portfolio by offering personalized and concierge style services with a focus on leasing, sales, and management. Through hard work and determination, she quickly climbed the company ladder. As her responsibilities grew, she tapped into business development by signing on new accounts and building a website for the successfully growing single family homes division, all while continuing to provide leasing, sales, project management, and property management services for her extensive client list. In other words, she was a one woman show — determined to do it all.

 

This path of success led her to pursue continuing education courses and eventually led to further career advancement. In the summer of 2019, she obtained her broker’s license and decided to leave the world of corporate real estate to open her own firm in 2020.

 

Why Did Chana Gedy Open Her Own Firm?

 

After 14 years of working with various companies ranging from small to large, Chana noticed an unmistakable pattern: time and time again, property supervisors were not getting enough support to manage their portfolios. Some didn’t even have proper leasing training and consistently missed important steps in the advertising and qualifying process as well as important aspects of the move in and move out, such as the make ready and inspection process. Ultimately, this contributed to the overall property mismanagement, which resulted in the inability to collect rent, keep up with property maintenance, and quickly fill vacancies.

 

Eventually, small issues scaled exponentially and due to tenants not paying rent and owners deferring maintenance as a result of mismanagement, properties were declining and with them, their value and income potential. The lack of specifications in the property management contract regarding the scope of work, amount of time spent on each property per month, number of inspections, or property visits hurt not only the property owners, but the management companies themselves.

 

With so much inevitable decline, their reputation was at stake. Since the management companies were charging a flat fee for all-inclusive property management that was impossible to fulfill given the circumstances, many upset phone calls and angry voicemails ensued as the owners relentlessly fought to receive the professional and accountable service they initially expected.

 

But this is avoidable…

 

The Benefits of Working with a Boutique Firm

 

When Chana made the decision to open her own firm, she was doing much more than establishing her own company — she was breaking the pattern.

 

Built on the guiding principle of quality over quantity, Chana Gedy Real Estate takes only a select number of clients at any given time, allowing us the opportunity to provide limitless, unconditional support. Many have described working with us as a “comprehensive and holistic” experience, so it’s no surprise that we take extra care to fulfill our mission of walking side-by-side with our clients through every step of their real estate transaction. Our goal is to provide our clients with the most in-depth data, information, and understanding to help them make the most informed and lucrative decisions for their real estate portfolios. Whether you’re buying, selling or leasing, you won’t have to worry about when your call will be returned or when your email will be answered— with Chana Gedy Real Estate, you are guaranteed clear, consistent communication.

 

Will Your Listing Get the Same Exposure?

 

Absolutely! While our firm may be small, our resources are extensive. Along with full access to the MLS and all aspects of marketing and advertising platforms, we work with the best in the industry and constantly learn about new features and technology; priding ourselves on being fine-tuned with the ever-changing demands of the industry. And since full access requires technology, we’re endlessly working on making sure that we’re ranking up and providing you with the best exposure and personalized features for your real estate needs.

 

Due to our vast experience in the various aspects of real estate, we don’t see other firms as our competition; furthermore, because our guiding principle is quality over quantity by only taking on a select number of clients at one time, we are constantly searching for YOUR dream home and will most likely spot it before ‘our competition’ will!

 

We pride ourselves on providing the most customized and tailored real estate services with an emphasis on open communication throughout what could possibly be the biggest transaction of your life. At Chana Gedy Real Estate, we focus on what matters most to each client; whether it’s finding a home with the perfect chef-worthy kitchen, or tracking down a property that fits environmental requirements for green living, we listen to what each client wants and then work hard to deliver that dream.

 

Are you ready to break the pattern and work with a boutique firm? To find out if we’re a good fit for your property and real estate services, contact us today!

 

 

 

 

March 15, 2022

Selling Your Home

So you’ve made the monumental decision to sell your house — a house filled with memories, laughter, and maybe even a few tears. A house that you’ve put time, money, and effort towards transforming into your own personal sanctuary. A space that has often been your place of refuge and peace. You’ve put your all into transforming your house into a safe space, and now… you’re selling your home.  

 

Overcoming the emotional hurdle of such a big decision is the first step towards the next chapter in your life, and you need a real estate agent who not only understands the psychological toll such a decision can take, but one who fully embraces the complexities of the entire transaction — emotional, mental, physical, and financial. You need a real estate agent that is committed to guiding you through the entire process from start to finish, but doesn’t stop there because the working relationship between you and your agent is meant to be lifelong. Gino Blefari, CEO of Berkshire Hathaway Home Services, stated it best when he said, 

 

“A forever real estate agent understands that the concept of home is predicated on the many changes life can bring, and it doesn’t start—or end—with the transaction.”

 

It is our commitment to this approach that continues to set us apart from the competition, and has allowed us to pave our own way through the cutthroat real estate industry. Chana Gedy Real Estate specializes in taking a concierge-style approach; meaning that all of your real estate needs are managed under one umbrella. To find out more about what exactly that entails and how our services can apply to your personal real estate portfolio, keep reading. 

 

Sales and Leasing

 

Your real estate agent plays many different roles throughout the transaction: the role of advocate, consultant, and motivator — just to name a few. With that being said, finding the right agent to help you navigate through the different aspects of selling your home is one of the key components to the success of your real estate transaction. However, at Chana Gedy Real Estate, our fiduciary duties go beyond the initial sale of your home. Unlike many brokerages, we refuse to settle with collecting a commission and moving on; instead, we deliver full concierge service to extend our commitment to your real estate portfolio. As your Southern California real estate expert, Chana Gedy provides trusted analysis for executive housing decisions in order to help you find, finance, buy, lease, manage, and sell your home. Our team specializes in working with clients who possess strong real estate portfolios that feature multiple properties, which inevitably has given us the opportunity to manage some of the world’s best properties. 

 

As a full service real estate sales and leasing agency, you can rest assured knowing that you are in good hands. For a more in-depth understanding of the home selling process and how we use our unique network and the latest technology to our advantage, check out our Seller’s Guide here.

 

Estate Management

 

When it comes time to sell a home, more often than not, people find themselves scrambling to undergo extensive repairs and renovations. To avoid the last minute stress and any potential delays, we encourage you to hire a professional property manager to assist with the day-to-day operations as well as overall maintenance and upkeep of your estate throughout the entirety of your home ownership. 

 

At Chana Gedy Real Estate, we’ve perfected our general real estate management services. Since we only take on a select number of clients at any given time, we’re able to give your property the attention it deserves. With that being said, when the time comes to sell your property and  the need arises for renovations and repairs, we will help you find a contractor, obtain an itemized estimate, and assist with scheduling and access details at no additional project management cost to you. When the work is complete, we will personally conduct a thorough inspection to ensure the highest quality work. 

 

Beyond repairs and renovations, our residential property management services include handling all bill payments, making recommendations for new updates, documenting appliance warranty information to avoid a lapse in coverage, and conducting routine inspections to guarantee that everything is operating properly. When you’re out of town, we’ll water your plants, collect your mail, and order your favorite groceries upon your return; in other words, we tackle the tedious tasks in order to free your time to focus on friends, family, work, and all of the great pleasures that life has to offer. 

 

Consulting

 

With extensive real estate and functional expertise in addition to deep tenant knowledge, our real estate and management consulting services answer your toughest questions. Want to make the most lucrative decisions while growing your portfolio? We’ll guide you in the right direction. Curious about how to rent out your home? We’ll help kickstart the process and offer tenant screening and premier property management services along the way. Not sure if it’s the right time to sell your home given the current state of the market? Our advisory services offer a trusted analysis of your specific real estate needs and provide professional insight into the industry as a whole.

 

Chana Gedy is ushering in a new era of industry standards by elevating the real estate experience through our ongoing commitment to you. Whether you’re searching for homes for sale in Los Angeles, California, looking to sell your own estate, or wanting to transition from homeowner to landlord, our services encompass a broad range of real estate needs in order to better streamline your portfolio, keep all services under one umbrella, and provide property owners and tenants with true peace of mind — this is real estate done right. For further information or direct contact with our founder and CEO, Chana Gedy, contact us today!






Posted in Selling your Home
Feb. 1, 2022

EMFs 101

Is your home a hotspot for high-frequency EMFs?
Chances are, yes. Let’s discuss...
What are EMFs?
Most people today consider their phones to be their lifeline. Dramatics aside, it is quite obvious that advancements in modern technology have offered the world unimaginable benefits. From cookware to medical devices to cell phones, our society is built on technology; however, the electrical energy generated by these devices has inevitably created a world of unavoidable EMFs; otherwise known as electromagnetic fields

The electromagnetic spectrum ranks varying devices based on non-ionizing low frequencies that do not pose substantial threat (such as power lines, radio and TV waves, cell phones, and microwaves) to ionizing high frequency devices that increase our exposure levels and duration to EMFs (such as UV tanning beds, x-rays, and even radioactive waste).
While the benefits of technology are widely celebrated, very little attention is given to the long-term negative effects of EMFs — we hope to change that.


 

How do EMFs Affect Your Daily Life?

 

In 1992, the U.S. Congress instructed the National Institute of Environmental Health Sciences, National Institutes of Health, and the US Department of Energy to begin researching the potential health risks from everyday exposure to EMFs. Since then, new evidence and reported symptoms have emerged that link high levels of EMF exposure to undesirable health conditions.

 

Since modern homes are equipped with so many electrical appliances and invisible electromagnetic waves from signals such as WiFi and TV signals, we are exposed to EMFs on a daily basis. Unusually high levels of exposure can be linked to improper grounding and wiring; however, various laws and regulations have been created to ensure proper electric installation. We suggest hiring a professional to guarantee proper and up-to-date electrical codes are followed.

 

If you’re experiencing a sudden onset of unexplained fatigue, dizziness, short-term memory loss, insomnia, or brain fog, you may be experiencing the reported effects of long-term exposure to EMFs. Unfortunately, complete avoidance of EMFs in today’s society is nearly impossible; however, there are a variety of ways to decrease exposure levels and duration.

 

How to: Decrease EMF Exposure

 

While many electric companies require their field technicians to conduct tests detecting high EMF exposure levels, low levels of nearly constant exposure can still leave lasting consequences. As mentioned, we’re currently unable to eradicate all EMF exposure since our modern society is built on technological advancements; however, there are plenty of ways to reduce our exposure levels and duration. That said, if you suspect that you may be in need of an EMF detox, we encourage you to consider the following:

  • Increase the distance between yourself and EMF sources by stepping away from the microwave while heating up your food, storing the WiFi router away from high-traffic areas in your home, and keeping your phone out of your pocket.

  • Consider reimplementing wires into your home. Devices such as computer mouses, headphones, and keyboards work well with or without a wire. While it may feel a bit old school, consider replacing these commonly wireless devices with a wired connection to avoid unnecessary wireless signals.

  • Stay conscious of your WiFi use by disabling the wifi function on any wireless devices such as tablets, laptops, and printers. Consider using an Ethernet cable for internet access, and put all of your devices on airplane mode when possible.

  • Practice responsible cell phone use by using speakerphone to avoid direct contact with your phone, walking away from your phone when you are not using it, and of course keeping your phone on airplane mode whenever possible.

  • Remove EMFs while you’re sleeping by unplugging your wireless router, putting your cell phone on airplane mode, and removing any wireless devices from the bedroom.

Because many of the concepts of modern technology are relatively new, total transparency regarding long term effects is nearly impossible. With that being said, it’s important to continue advocating for government-funded research into the topic. Even more, as technology continues to advance, EMFs become a greater threat to society unless we make the conscious effort to not only reduce EMF exposure levels and duration in our own lives, but advocate for more research into solutions that decrease EMFs in our homes.

For example, there are a variety of companies that offer products designed to lessen the damaging effects caused by EMFs. Cory Hillis, principal inventor and lead designer of
EMF Solutions, founded his company after his own experience with EMF remediation and has since been a guiding source of additional information and specialized products. Additionally, we encourage you to continue your research regarding EMFs and find the solutions that are best for you as well as your family.
Posted in EMFs 101
Jan. 1, 2022

Homeowner to Landlord: What You Need to Know

Whether you’re looking to earn extra income, own multiple properties in need of tenants, or plan to spend a considerable amount of time traveling, renting out your home is an attractive option. But before you jump into the position of landlord, here are 5 things you need to know:


Establish your Rental Cost

 

While there are no laws governing rental costs (unless your property is rent controlled), you want to offer an attractive rental price per month without undervaluing yourself. Remember to review which utilities and extra costs — such as gardening or trash — you wish to include in the total rental cost (if any) and adjust the monthly price accordingly. If you do not wish to cover any utilities or extra costs, give your tenants the information regarding the various utility companies you suggest (i.e. which internet provider is fastest, which trash company services your area, and point them in the direction of the proper electric company). 

 

To avoid a stale listing, we encourage you to reach out to a local leasing agent to help you determine the right rental cost by conducting a proper CMA (Comparative Market Analysis) report, determine whether your property is free market or rent controlled, and provide any additional guidance you may need. Keep in mind that property laws and regulations vary not only by city, but specific neighborhoods as well. For example, while Santa Monica and Beverly Hills are both within Los Angeles County, their rent stabilization laws could differ; that said, be sure to choose an agent well-versed in your neighborhood property laws. 

 

Screen Your Potential Tenants 

 

If you’ve ever rented an apartment or home, you are probably already familiar with the extensive background check conducted for every tenant. To allow another person to live in your home takes a considerable amount of trust and assurance that shouldn’t be left to chance. Before drafting the lease agreement, review and verify your potential tenant’s current employment and salary; then request professional references to ensure a kind and respectful tenant — and one who will pay rent on time. 

 

After collecting your tenant’s bank statements, pay stubs, and tax returns, be sure to cross reference the documents to ensure validity. Furthermore, we highly encourage you to run their credit check independently to avoid fraud — you can never be too careful!

 

To guarantee accuracy throughout this tedious process, we suggest that you hire a professional with prior experience and fluency in Fair Housing laws in your state. 

 

Draft Your Lease Agreement 

 

An absolutely essential step, your lease agreement is meant to provide clarity and protect you and your property. Important points to cover in your leasing agreement include:

  • Any rules you wish to enforce for your property such as tenant illegal restrictions

  • Clarity surrounding your legal right to enter the property under certain circumstances such as repairs as well as the amount of time you will give an advance notice

  • The specified amount of rent, the due date, the accepted forms of payment, any late fees or check bounce fees, and whether or not you allow for a grace period

  • Deposits and fees such as security deposits and pet fees 

  • Any repairs and maintenance you expect from your tenant due to neglect and directions to reach you if a repair is needed 

  • Clarity surrounding who is responsible for maintaining appliances and servicing plumbing issues — especially if misused

  • If applicable, the landscaping schedule and whether or not the tenant is responsible for providing access 

  • The names of all tenants 

  • Specify that the rental property is the residence of only those who signed the lease and minor children if applicable 

  • State whether this agreement is a rental (renews month to month) or a fixed-term lease, typically lasting a year

 

Prepare Your Property for Move-In

 

Is your property move-in ready? To avoid any immediate calls from your new tenant regarding a broken heating system, a faulty smoke detector, a leak under the sink, or clogged toilets, ask your real estate agent to make sure your property is ready for immediate move-in. During this process, consider your agent to be your second set of eyes — catching any overlooked items and ensuring that your property is up to the current standards in the rental market. 

 

Right before handing the keys over to your new tenants, your real estate agent will also need to conduct a move-in inspection. Using customized forms and photos, the condition of each room will be detailed with close attention paid to windows, screens, light fixtures, closets, walls, floors, baseboards, doors, and door knobs. When the lease ends, this documentation protects you from being held responsible to repair any damage done to the property and helps to process the security deposit refund without any delays. Be sure to save the initial report and photos in an easily accessible place in case you need to prove any damages during the rental term. 

 

Advertise Your Property

 

While you are more than welcome to independently handle the advertisements and property showings, consider leaving it to the professionals. Through professional photos and detailed descriptions of the property, your real estate agent will be able to make your property stand out and successfully acquire leads — often in less time. Additionally, ensure that your agent has a proven track record of responding to inquiries with promptness. If an inquiry is not addressed within minutes, you risk losing a potential tenant. 

 

Consider Purchasing Rental Insurance

 

As previously mentioned, renting out your home takes a considerable amount of trust; however, just with every other investment in life, insurance guarantees that you are always protected. After reviewing your homeowners insurance, determine whether or not you need additional landlord’s insurance. 

 

You may also consider injury liability insurance, a standard offering in most landlord insurance policies. If a tenant is injured on your property, liability insurance helps pay for the resulting expenses if you’re held responsible. 

 

To protect their income, many landlords also secure rent default insurance in the event the tenant doesn't pay rent and you may need to issue an eviction, which brings us to our next point…

 

If an Eviction is Necessary 

 

Every landlord’s nightmare: you have to evict your tenant. To avoid a potential ongoing legal battle — or to ensure favor in court — handle your eviction notice in the most legal and sensible way by undergoing a formal eviction process. Common rules include giving notice and ample time (3 days) for your tenant to either pay their owed amount or move out as well as proof that your tenant has acted against the terms outlined in your legally binding lease agreement. Consult your lawyer to ensure a smooth and respectful eviction process.

 

Making the jump from homeowner to landlord can be intimidating, but with clarity and proper guidance, you will establish a steady income in no time. 

 

If you have any questions, concerns, or would like to receive more information about leasing your home and working with an experienced leasing expert, reach out to Chana Gedy Real Estate for a free 15 minute consultation.

 

Specializing in CMA (Comparative Market Analysis) and exceptionally skilled at pricing a property to rent, Gedy will go out of her way to make sure your property is ready to rent. Availability, responsiveness, and promptness are paramount in today’s market; with that being said, she will always be present to respond to inquiries and show the home to prospective renters. 

 

Gedy knows how to successfully screen tenants and find the best possible matches for high-end properties. Through her thorough experience with negotiating prices, move-in dates, and all aspects of a lease, Gedy leaves no stone unturned and thinks outside of the box in order to get the best deal. 

Dec. 1, 2020

Curious About Local Real Estate?

Receive the Latest Local Market Stats

Curious about local real estate? So are we! Every month we review trends in our real estate market and consider the number of homes on the market in each price tier, the amount of time particular homes have been listed for sale, specific neighborhood trends, the median price and square footage of each home sold and so much more. We’d love to invite you to do the same!

Get Local Market Reports Sent Directly to You

You can sign up here to receive your own market report, delivered as often as you like! It contains current information on pending, active and just sold properties so you can see actual homes in your neighborhood. You can review your area on a larger scale, as well, by refining your search to include properties across the city or county. As you notice price and size trends, please contact us for clarification or to have any questions answered.

We can definitely fill you in on details that are not listed on the report and help you determine the best home for you. If you are wondering if now is the time to sell, please try out our INSTANT home value tool. You’ll get an estimate on the value of your property in today’s market. Either way, we hope to hear from you soon as you get to know our neighborhoods and local real estate market better.

Posted in Market Updates